The advantages of Web-IQ´s Internet Risk Engine compared to a Google-API integration in your customer screening solution.

Finding good data for customer screening is challenging. Especially when the customer base consists of individuals or small and local businesses, global adverse media and company registry data providers often provide limited value. In many customer screening platforms, search engine API’s like Google and Bing are being integrated to fill this gap. However, transforming search engine results into valuable and actionable intelligence is often more challenging than foreseen. Common challenges are system stability and reliability due to the ever-changing internet, false-positives and consequently transforming the unstructured data into valuable and actionable output.

This paper shares insights from managerial and technical perspectives on why outsourcing the internet risk search might be beneficial compared to developing your own service on top of a search engine API.
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